How pricing works

The cost of each project depends on the complexity of the concept, number of visuals, level of detail, and production scope — from simple execution to full visual direction.

Single visuals are best suited for clearly defined ideas or quick tasks.For brands that need consistency and stronger visual impact, packages offer a more efficient and cost-effective solution.

Full production projects involve concept development, visual direction and storytelling - and are designed for campaigns, launches and brand-level content.

Services. Ekaterina, AI Visual Director

Single Visual

For one-time requests based on an existing ideaBest suited for quick tasks where the concept or reference is already defined.

Includes:

  • execution based on provided idea
  • 1-3 final images
  • basic refinement and retouching
  • optional short video (up to 5 sec)

Does not include:

  • concept development
  • full visual direction

from $40+ per image
Video — from $70

Best for testing the workflow or solving a specific task

Services. Ekaterina, AI Visual Director

Content Package

For consistent and structured brand contentA balanced solution combining creative input and efficient production.

Includes:

  • 1–2 concepts (developed together)
  • up to 17 images
  • up to 2 short videos
  • visual consistency
  • retouching and final polish

Process:
idea → references → production → image selection and final polish

 Starting from $600+

Most popular choice for brands that need consistent content and a cohesive visual system

Services. Ekaterina, AI Visual Director

Full Visual Production

End-to-end visual production with full creative directionA complete solution where I handle both idea and execution.

Includes:

  • concept development and art direction
  • full visual storytelling
  • up to 25 images
  • up to 3 short videos
  • retouching
  • full consistency across visuals

Process: concept → direction → production → post-production → delivery

Starting from $1200+

Best for campaigns, launches and brands that need a strong visual identity

Services. Ekaterina, AI Visual Director

Retouching Services

Professional post-production with a natural, clean and high-end look.

Includes:

  • natural skin retouch (no over-smoothing)
  • color correction and grading
  • light and volume refinement
  • product and garment cleanup
  • consistency across images

Pricing:

  • Catalog / personal shoots — from $20 per image
  • Commercial / e-commerce — from $30 per image
  • Beauty / close-up — from $40 per image
  • Complex / campaign-level — custom pricing
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